Matt Cutts on Paid Links and Google Ranking

Matt Cutts of Google has recently updated his blog post on How to report paid links. The update has more detail on Google’s view of paid links. Here’s a quick summary of some of the new additions :.

  • Sites with paid links may lose their ability to pass link value to other pages
  • Google may use “semi-automatic approaches to ignore paid links,” such as manual reviews, spam reports
  • Not all paid links are necessarily bad, only those that “flow PageRank and attempt to game Google’s rankings”
  • Examples of bad paid links include those that have links to pages that are not related and pages disguising the fact that they are paid links
  • Google wants spam reports on paid links to better test, confirm and improve their algorithms
  • Directory links from directories that reject submissions, charge a fee and have quality listings in the directory should be OK