Matt Cutts of Google has recently updated his blog post on How to report paid links. The update has more detail on Google’s view of paid links. Here’s a quick summary of some of the new additions :.
- Sites with paid links may lose their ability to pass link value to other pages
- Google may use “semi-automatic approaches to ignore paid links,” such as manual reviews, spam reports
- Not all paid links are necessarily bad, only those that “flow PageRank and attempt to game Google’s rankings”
- Examples of bad paid links include those that have links to pages that are not related and pages disguising the fact that they are paid links
- Google wants spam reports on paid links to better test, confirm and improve their algorithms
- Directory links from directories that reject submissions, charge a fee and have quality listings in the directory should be OK