Incoming Links are one of the most important factors for high search engine
rankings. If your website doesn’t have enough incoming links then it will be very
difficult to get high rankings for a competitive search term.
It’s also important that you get the right kind of links. 20 “good
” incoming links will get you much better rankings than than 100 bad incoming
links.
OK, so what makes a good incoming link? There are a number of points that can make
a link better than other links:
1. Use your keyword in the anchor text
Make sure that the texts that are used to link to your website contain
words for which you want to get high rankings on search engines.
2. Relevancy
Links from related web pages almost always work better than links from unrelated
pages. Links from unrelated pages may not hurt your rankings (although they are unlikely to help) but Google
likes links from websites that cover topics that are related to yours better.
3. Relevant landing page on your site
While it’s okay to get links to your home page it is better to get links
to the page that is most relevant to the chosen anchor text. If the link text matches the content of the linked pages then it’s more
likely that your web page is really relevant to that term and it’s more
likely that you’ll get high rankings for that search term.
4. Authority Links
Links from pages with high “authority” will help to increase the TrustRank
of your website. Links from websites with high PageRank have a positive
effect on the rankings of your own site.If a website
is well known and if the site has good search engine rankings then it’s
likely that it is also an authority website.
5. No nofollows
The nofollow attribute tells search engines that they should not follow
a link. Links with that attribute will not help your search engine rankings.You will probably have to check the HTML code of your link partners
to find out if they use a nofollow attribute to link to your site (do this by viewing the source, finding you link, and looking to see if “nofollow” is present)
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