Google to Test PPC-based Site Targeting

Google announced plans to begin a test of PPC-based ads using the site targeting feature.

Site targeting allows advertisers to choose individual sites in the content network where they want their ads to appear. Since it launched nearly two years ago, the program has used bids placed on a cost-per-thousand impressions (CPM) basis. That will begin to change in March, when a limited set of U.S. advertisers will have the option of paying on a cost-per-click (CPC) basis.

Google expects the CPC pricing to appeal to conversion-oriented, direct response advertisers who are focused on clicks, and track metrics such as sales, leads or sign-ups. That may get more advertisers interested in the tool, since many have tried site targeting on a CPM basis and found it lacking in ROI. Site targeting is popular with advertisers as a branding buy, when they want to get in front of the readers of a given site.

Using Google Webmaster Tools to increase your link power

Google Webmaster Tools provides a lot of great data. One of the things it will show you is 404 errors on your site. If you look at this data carefully, it can help you increase your valid in-bound links.

Of course, if you see 404 errors listed for pages that you are linking to from within your own site, you need to fix that right away. This will already help your site’s overall page rank.

But the more interesting thing is when you see a 404 error for a page that someone else linked to. Most likely this occurs when someone links to your site, and then mis-spells the link (and also doesn’t check it). When this happens you have people who gave you links for which you are getting no credit. Such a waste.

However, the fix is simple: Put in place a 301 redirect from the page that the person erroneously linked to, to the page they intended to link to. This is a great simple way to pick up link credit for those broken in bound links.

3 Proven Steps for getting on Digg’s Home page

In Neil Patel’s article on Search Engine Land (Three Proven Steps For Getting On Digg’s Homepage), he provides a great rundown on some basic steps to Digging correctly.

There are tons of tricks that people use to get stories on the homepage of Digg. Unfortunately, in their eagerness to get the visibility offered by Digg, most people are ignoring basic submission guidelines. Rather than concentrating on gaming Digg, if you submit stories using some common sense, your chances of hitting the homepage drastically increase. Here are three surefire steps to help you submit stories that Diggers will love to Digg—and, if you’re lucky, get your story on Digg’s homepage.

Neil describes the following 3 steps :

Step 1: Submit the simplest URL – its often possible to have different URLs to the same page (and multiple URLs can split the vote count) – use the simplest one that you can.

Step 2: Create a compelling title and description – When submitting a story, make sure that the title and description is attractive, without being deceiving.

Step 3: Submit to the right category – If you don’t submit a story to the right category there is a chance that a story will not make it because the people who are interested in it may not find it.

StumbleUpon Replaces Search With Browse

StumbleUpon wants to replace web and video search with browsing by integrating some of the best features of social networking. It’s an amalgamation of ideas that takes inspiration from Digg, TiVo, MySpace and just about every other social networking service you can imagine, but it can sure do a lot to increase your traffic.

StumbleUpon is a plug-in that automatically loads websites recommended by its users – based on categories that you select. The company uses tagging to define content, and lets users give a thumbs up or down to rate websites.

Welcome to ONLINE MARKETING Australia !!!

We are VERY pleased to announce the launch of the New ONLINE MARKETING Australia website & Blog.

ONLINE MARKETING Australia provides a range of service to business owners – covering the online promotion and marketing of their business. These services include (but are not limited to) :

  • Pay Per Click Advertising
  • Paid Inclusion
  • Email marketing
  • Banner Ads
  • Online Press Releases
  • Affiliate Marketing
  • Interative Advertising
  • Social Marketing
  • Viral Marketing